Award-winning London music festival All Points East has announced a new partnership with Victoria Park Football Club, sponsoring the local side with a brand-new team kit ahead of the upcoming season.
Based in and around Victoria Park, the club plays a key role in the local community, with the partnership reflecting All Points East’s ongoing commitment to the communities around East London.
The collaboration shines a spotlight on grassroots sport and the shared green spaces that form an important part of daily life in the capital’s east, adding to the football fever taking over the country this summer.
Matty Walsh, captain of Victoria Park Football Club, welcomed the partnership, saying: “Pre-season starts for us at Victoria Park every summer twice a week in between games of cricket, often with the All Points East stages being set up as the backdrop.
“Having moved to East London in 2021, Victoria Park Football Club is my strongest link to the area, so it’s great to see the festival support a local community club with much needed new kits.
“With so many of the squad living locally, there’s always a number of us at All Points East every year, so it’s cool to now have such an East London cultural institution on the shirt.”
As preparations continue for this summer’s festival, it’s a reminder that Victoria Park is not mere a venue; it’s also a focal point for the community.
All Points East takes place from 21 – 30 August. Tickets are on-sale now via allpointseastfestival.com