Global K-Pop phenomenon ATEEZ’s leader Hongjoong has recently unveiled a heart-driven show of art in fashion film “Petit Coussin”. Translating to ‘small cushion’, many of which can be seen decorating the warmly-lit set, “Petit Coussin” delves into the comfort and dreams of Hongjoong’s own childhood, featuring teenage models donning untamed frills with earthy palettes.
It’s no secret that the rapper has wanted to create within the fashion sphere for a long time. Hongjoong has branded himself as a fashion icon, earning ambassadorship with Balmain no less, and attended several fashion weeks. Fans of ATEEZ have many attested that the group’s leader has been wanting to create his own fashion brand for a while, and with “Petit Coussin”, he was finally able to dip his toes in such endeavour.
ATEEZ will be embarking on the South East Asia leg of their In Your Fantasy World Tour in January.
The film is available to watch for free on Youtube. Hongjoong and ATEEZ are on Instagram.