Edinburgh Fringe with Spice, a new initiative at the 2025 Edinburgh Fringe, is set to celebrate and amplify the Global Majority and non-white artists. Led by LULA.XYZ, with backing from the City of Edinburgh Council, Underbelly, and Fringe of Colour, the scheme addresses festival’s lack of diversity: less than 10% of its almost 4,000 shows centre artists of colour.
LULA.XYZ is launching three key actions:
- Edinburgh Fringe with Spice, a dedicated brochure of all shows by non-white artists, produced using the Fringe of Colour database.
- OommoO.xyz, a public facing digital space spotlighting Global Majority shows and genuine audience reviews.
- 200 tickets pre-purchased tickets to Underbelly’s Global Majority productions, distributed free to audiences.
Jodie Adams, the senior programmer for Underbelly, said: “The Edinburgh Fringe With Spice Initiative is a crucial new scheme from pioneering artist LULA.XYZ, building on the work of Fringe of Colour to ensure Global Majority artists and audiences are giving visibility and support at what is still an overwhelmingly white festival.”
For LULA.XYZ agreed, stating: “Audiences that want to engage with global majority stories can’t find us. There has been no easy way to navigate through it all. So I decided to do something about it.”
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