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McDonald’s Attempts To Connect With Asian Snack Culture With The Return Of The Snack Wrap

The famous fast food chain hopes to connect with their global audience as they relaunch their famous snack wrap.

All photos: McDonald's

After nearly a decade, McDonald’s is bringing back the iconic Snack Wrap nationwide on the 10th of July, as part of a push to stay fresh and connected with their global consumer base.

The world-famous fast food chain hopes to connect with the snacking culture that is beloved in many Asian food cultures by launching snackwrapfiles.com, a website that features an inside look at behind the scenes content, emails from fans worldwide and more hidden gems that they plan to reveal leading up to the launch of the wrap.

 

More on the snack wrap and the snack wrap files can be found here.

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Categories: Culture Food
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